The Quraysh were sitting together, cursing and mocking the Prophet ﷺ. Utbah ibn Rabi'ah, a wise elder of Quraysh, asked whether anyone had actually tried to negotiate with him. No one had, so Utbah offered to go as their representative. He found the Prophet ﷺ sitting in front of the Ka'bah. He began by asking whether the Prophet ﷺ thought he was better than his father Abdullah and his grandfather Abdul Muttalib. It was a trick question, and the Prophet ﷺ answered it with silence.
Utbah then described the harm that the new message had done to the people of Makkah. He made the Prophet ﷺ an offer if he would give up his call. He could have more wealth than anyone, or become their king, or marry any woman he chose. If he thought he was unwell, they would pay doctors to cure him.
When Utbah had finished, the Prophet ﷺ recited the opening of Surah Fussilat to him. The recitation reached the warning of a thunderbolt like the one that struck the peoples of Ad and Thamud (Qur'an 41:13). Utbah began to tremble. He put his hand over the Prophet ﷺ's mouth and begged him, by Allah and by their kinship, to stop.
Utbah went back to the Quraysh visibly shaken. He told them he had heard speech unlike anything he had heard before, and that this man's affair would become something great. He urged them to leave the Prophet ﷺ alone. If the other Arabs got rid of him, he said, the hands of Quraysh would be clean. If he won over the Arabs, his victory would be the victory of Quraysh. The Quraysh rejected this advice. They told Utbah that Muhammad ﷺ had bewitched him, just as he had bewitched everyone else.